Today I walked to my friend Betty’s apartment to drop off some spaghetti and meatballs. Betty is 89 and lives just up the street. She doesn’t drive much anymore, though she still volunteers (at the White House, of all places.)
After we drank tea, I watched Betty read articles on her iPad. Her Internet was really slow. She kept accidentally clicking on the ads, or on parts of the story that she didn’t mean to click on. And she was getting a bit frustrated and worried — that by clicking on something, she was going to install malware or not be able to return to her story.
There are 13 million people between the ages of 75 and 84 in the US. There are 5 million between the ages of 85 and 94. (census) That population will grow. At some point, it will be composed of digital natives but that’s a while away. In the interim, are there better ways to design websites for this population? Are there better ways to design the news for them? Of course.
Here’s what I’m picturing:
Have you seen something that would be well-designed for Betty? What would you make? #newsforbetty