Hi, I’m Mel. I help people and organizations think strategically about reaching new and existing audiences.
I also work on a variety of side projects that usually have to do with public media, libraries, archives, free knowledge, using the Internet as a force for good, and/or creating little bits of joy in people's lives.
I currently lead audience growth and development for the Wikimedia Foundation. I'm also a Visiting Journalist at Duke University and write a weekly column for the Poynter Institute about innovation in the news industry. A long time ago, I directed and wrote jokes for NPR's Wait Wait Don't Tell Me. I've also led product teams, edited National Geographic, and repaired books in a rare books library. Outside of work, I spend a lot of time hiking, exploring small towns in North Carolina, and hanging out with my awesome family.