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General Information
Name | Melody Kramer |
Experience
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2024 - present Product Manager, Engagement and Crowdsourcing Tools
ProPublica - Working on products and workflows to empower reporting in the public interest
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2021 - 2024 Director of Communications and Business Development
Carolina Population Center, University of North Carolina at Chapel Hill - Led communications and content design for a 300-person research center with $250 million in grants.
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2019 - 2024 Director of Communications
Carolina Demography, Carolina Population Center - Led communications and content design for demographic research center serving North Carolina’s leaders.
- Expanded demographic newsletter readership to 9,000 digital subscribers with a 70%+ open rate, targeting North Carolina leaders for informed decision-making.
- Successfully secured and managed a $100,000 grant from Z. Smith Reynolds Foundation, contributing to the center's societal impact and academic excellence.
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2016 - 2019 Senior Audience Development Manager
Wikimedia Foundation - Led a team of accomplished communications professionals to expand Wikipedia's audience and deepen relationships with existing audiences, leveraging the platform's position as the 5th largest website globally.
- Managed the Wikimedia Foundation blog and directed the social media team, collaborating closely with product and global teams to drive digital traffic growth, enhance search and social reach, increase donations during fundraising campaigns, and develop outreach tools to engage new audiences.
- Spearheaded an interdepartmental audience research project to enhance understanding of the Wikimedia Foundation's audience perception and development strategies. Identified gaps in audience comprehension and devised a unified framework for audience development and segmentation.
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2017 - 2021 Co-Founder
Hedgehog + Fox - Research, prototyping and measurement of big ideas and revenue-generating projects for media companies across the United States. H+F advocated for and created sustainable, diverse journalism with a focus on the health of the American democracy. Clients include StoryCorps, the Ashoka Foundation, Kaiser Health News, KQED and the Knight Foundation.
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2015-2016 Communications Director
18F, General Services Administration - Served as a communications lead on term appointment within technical digital services team.
- Directed comprehensive communications and content strategy for various products, notably including rollout of Federal Web Design Standards and the White House's Social and Behavioral Sciences Team (SBST)
- Co-led onboarding initiatives for 18F and other components of the federal government, facilitating smoother and faster transitions and fostering collaboration across diverse teams.
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2013 Editor and writer
National Geographic - Served as a writer and editor for National Geographic, contributing to both the print magazine and its digital platforms.
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2013-2015 Digital Strategist and editor
NPR - Served as a digital editor and strategist at NPR, pioneering innovative approaches to storytelling and audience engagement across broadcast, digital, and social platforms.
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2010-2012 Director of Digital
Fresh Air with Terry Gross - Joined Fresh Air as first embedded web producer, pioneering the development of the show's digital presence and crafting a robust social media strategy.
- Acted as a conduit for audiences worldwide, providing daily insights into the behind-the-scenes work of the show and serving as a virtual guide to our broadcast.
- Wrote and produced daily radio promos for broadcast
- Unique visitors to the Fresh Air website grew by 40 percent over the previous year, outpacing NPR's flagship news programs. The Fresh Air website attracted roughly 1 million people per month and we received the iTunes Podcast of the Year during my tenure.
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2007-2009 Associate Producer and Director
Wait Wait Don't Tell Me - Contributed to various aspects of the show's production, including scriptwriting, editing, and directing talent during live recording sessions in front of a studio audience.
- Led launch of the show's social media presence, using innovative strategies to engage with fans and grow our online community.
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2006 - 2007 Kroc Fellow
NPR - Selected as one of three journalists nationally for one-year journalism fellowship at NPR.
Volunteer
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2021 - present Contributor
Triangle Blog Blog -
2022 - present Chair, Board of Directors
OWASA -
2019 - 2021 Advisory Council Member
Library of Congress digital advisory council -
2020 - 2021 Board Member
UNC Victory Village Childcare Center -
2016 Reader, Knight News Challenge, Libraries
Knight Foundation -
2014 - 2016 Python Teaching Assistant
Hear Me Code -
2013 - 2016 Volunteer
Code for America
Honors and Awards
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2017 - Visiting Fellow, UNC Hussman School of Journalism, Reese News Lab
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2015 - Knight-Nieman Visiting Fellowship, Harvard University
- Knight Prototype Fellowship
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2013 - Village Voice Web Awards - Best Professional Tumblr
- Shorty Award - Best Microblog of the Year (Finalist)
- Philadelphia Geek Awards - Social Media Campaign of the Year (Finalist)
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2011 - iTunes Podcast of the Year (Fresh Air with Terry Gross)
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2008 - Peabody Award
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2005 - Nora Magid Prize for Creative Non-Fiction, University of Pennsylvania
- Phi Kappa Sigma Fiction Prize, University of Pennsylvania
- Daily Pennsylvanian Columnist of the Year
- National Association of Newspaper Columnists, Columnist of the Year (finalist)
- Columbia University Scholastic Press Association, Gold Circle Awards, General Column Writing (1rst prize)
Education
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2022 Masters of Library Science
University of North Carolina at Greensboro - Successfully completed a Master of Library Science (MLS) program while working full-time.
- Achieved a perfect 4.0 GPA, with coursework focusing on metadata, emerging technology trends, academic research, collection development, usability research, and information organization and access.
- Collaborated with the Internet Archive to archive every local political candidate website in the country over two political cycles.
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2006 Bachelor of Arts
University of Pennsylvania - Degree in English Literature and Language, with concentration in creative non-fiction writing
- Minor in History and Sociology of Science
- Worked 20 hours/week as student page in Van Pelt Rare Books and Manuscripts Library and writing tutor in Penn Writing Center
- Member of Daily Pennsylvanian editorial staff, Penn Band, and the Punch Bowl (campus humor magazine)
Other Interests
- Hobbies: Photography, Website development for local non-profits, retro video game systems, hound dogs